Publisher: Tangďż˝ Mďż˝dia Kft H-1025 Budapest, Szďż˝pvďż˝lgyi ďż˝t 92/G. Tel./fax: 302-7696 E-mail: [email protected]

Year of foundation: 1994
Supermarket is the advertisement trade magazine of the market of food and non-food products. As a free professional magazine, its prime objective is to facilitate professional information for the trade, wholesales units, producers, importers and representatives as well as providing relevant information for retailers and other business partners involved.

Why it is worth advertising in Supermarket magazine:
   · The first individually established medium in the segment involved
   · An effective media-tool of the trade
   · Updated, well-informed, analytic
   · Well-organised, clear, is of high-standard
   · Up-to-date news provider of the developments of the internal market

Super-pillars
   · Marketing aspect
   · Professional Portrait
   · In the best interest of consumers
   · Question of aspect
   · Agents' Lobby
   · New Developments
   · News
   · Fun in the marketplace

Target Group
   · Food and non-food retailers and wholesales, service providers, financial businesses and trade mark representatives
   · Finished products producers and distributors of the same
   · Product Responsible managers of domestic multinational supermarket chains and hypermarkets

Distribution data by the business groups:
   · General food 42,4%
   · Groceries 16,5%
   · Supermarket chains and hypermarkets 6,8%
   · Drug stores 5,5%
   · Office stationery 5,2%
   · Tobacco-shop 4,4%
   · Bakery 4,2%
   · Green-grocery 3,2%
   · Butcher 2,8%
   · Non-stop, discount 2,4%
   · Beverages 2,5%
   · Bioshops 1,9%
   · Groceries 1,4%
   · Department stores 0,5%
   · Confectionery-gifts 0,3%

In Budapest, the issues are delivered through the own distribution network in a controlled method with registered delivery-hand over. In the country, the magazine is delivered by post.

Distribution data:

Breakdown of the fields of distribution:
Budapest	65%
Country	35%
(details)	18% Trans-Danubian
	12% Duna-Tisza Midlands
	5% Over-Tisza Region

Distribution from the aspect of the number of shops, in the breakdown of different profiles:
Food type	62%
Mixed type	32%
Chemists and others	6%

Shop statistics

A Distribution of the sizes of general stores reached through supermarkets:
Below 50 m2:	33%
Between 50-400 m2:	59%
Over 400 m2:	8%

Advertisement parameters and fees 1 / 1 330 000 HUF mirror 184x252 mm cut 220x297 mm outrunning 230x307 mm 1 / 2 v 230 000 HUF 87x252 mm 1 / 2 h 230 000 HUF 184x121 mm 1 / 4 v 110 000 HUF 87x121 mm 1 / 4 h 110 000 HUF 184x56 mm 1 / 6 v 70 000 HUF 54,5x121 mm 1 / 6 h 70 000 HUF 119x56 mm cover 1 600 000 HUF cover 4 420 000 Ft cover 2 380 000 HUF cover 3 320 000 Ft Opening wing 700 000 HUF New Developments head (placement of 1 product) 45 000 HUF Frequency rebates 3 issues 10 % 4 issues 15 % 5 issues 20 % The above prices include the amount due for a single issue without VAT. In case of stop-press cancelling an advertisement, 50% penalty will be charged! Other advertisement, representation possibilities    · Inserting handbill on a requested page 18 HUF/copy (min. 5000 copies)    · Inserting handbill on a requested page 25 HUF/copy    · Product-samples and printed products stuck 30 HUF/copy    · Inserting catalogue 35 HUF/copy (up to 200 g) Technical parameters Issues: 6 times a year Number of copies: 15 000 Paper: Internal 80 g0os fm, cover 170 g fm Press: offset CTP technology, struts of 60 Kďż˝panyag: Pictures: on digital data carriers (CD, DVD, floppy) or e-mail, TIFF, JPG, EPS or PDF format, text: also hand-written 2006' issues: February, April, June, September, November FTP FTP://www.akereskedo.com user: vendeg password: akereskedo Offer for our special partners    · free appearance in the company searcher of our website    · free advertisement possibility on the website of the Hungarian National Traders' Club    · 25 000 HUF value banner appearance    · We make the current advertisement appear in the Gallery Head    · We report on the company events of our constant partners in the Timely Head as well as provide PR surface    · Possibility to comment in the expert article studying the relevant field of profession